In the ever-evolving landscape of digital marketing, performance marketing stands out as a powerful subset that grabs the attention of businesses aiming for measurable results. Unlike traditional marketing, which often focuses on brand awareness and reach, performance marketing centers specifically on generating quantifiable outcomes—whether that be views, installs, leads, or sales. As companies increasingly prioritize return on investment (ROI), understanding this focused approach is essential for marketers looking to drive efficient growth. A performance marketer has to do everything in marketing, starting from creative to CRM and Martech.
Example of Performance Marketing-
1) A doctor’s clinic wants to focus on generating appointments.
2) a restaurant wants to focus on generating food orders.
3) Apple wants people to go to their website about the new iphone 14 launch.
4) Toyota wants to focus on how many people watch their Camry launch video
Digital Marketing Terminology:
Impression, Viewable Impression, Reach, Clicks, CTR, Views, VTR,
